Logo_FinalInnovative fabricator Whiteline has come a long way since it was first established, in Eastbourne, East Sussex, in April 1984. A commercial approach to building long term sales and relationships, allied to the resilience required to endure economic downturns, have characterised Whiteline’s proud past. From local, through regional to national, the company’s business and influence has matured over time. Now Whiteline is marking the achievement of having reached its 30th Anniversary, as a professional operation with a solid reputation that can be counted upon, whilst focusing on new initiatives that will open up a long and bright future for its customers, suppliers and staff. 

Our latest unique product innovations are already in the pipeline, the first of which will be unveiled at the FIT Show in June and further events are planned to celebrate the 30th Anniversary throughout this year. Meantime, communication and service excellence for retail installer partners remains a high priority. The new, enhanced Whiteline website www.whiteline.co.uk that has recently gone live marks a key step in the evolution and integration of all aspects of customer support.

The 30th anniversary logo features proudly on the site, which is the initial interface and welcome point for Whiteline’s existing and prospective new customers. A clean, simple layout means easy navigation, fast access to top level information and the facility to drill down into ever greater detail. Support materials, such as brochure and pdf form downloads, are accessible at every level.  So a depth of knowledge on innovations such as FlushSASH and SlimSASH, is never more than a click or two away.

Customers can access all of the site’s specialist features direct from the Home page, including Product choice and information, their personal Customer Login, Door Configurator and Remote Customer Support – a new approach to training via secure direct access to your online device. This covers the secure access Customer Website area, Window Designer on the Web and other tools to help you specify and sell the full Whiteline product offering across PVCu, Aluminium and Timber, more easily, faster and far more effectively. Preparing the way for doing great business as the next 30 years unfolds.